Crafting a playful brand that brings calm to chaos!

Just Ask Miffy was created to help business owners stop drowning in admin and start thriving in their zones of genius. With over 20 years of experience and a passion for bringing calm to chaos, Miffy built a service grounded in empathy, efficiency, and ease. She isn’t just a virtual assistant, she’s a supportive partner who understands the real emotional and operational challenges small businesses face.

Just Ask Miffy is the reassuring answer to the question, “How am I meant to get all this done?”

Objective

– Position Just Ask Miffy as a trusted, friendly guide, not just another VA service.

-Attract time-poor business owners by creating a brand that feels calm, approachable, and capable of making their lives easier.

-Differentiate the brand with a lighthearted, memorable personality that reflects Miffy’s warmth, competence, and no-fuss support style.

I had the absolute pleasure of working with Saj from Crafted by Saj on a branding refresh, and I couldn’t be happier with the results! She completely understood the brief— she acutally understood what I was trying to achieve better than I did! The final result is just perfect: I LOVE the new logo, the colours, the fonts—everything. It all feels so "me" and so aligned with my business. Saj has a real gift for translating ideas into visuals that truly connect. Highly, highly recommend!

Miffy Wilson - Just Ask Miffy

Your brand deserves to be seen!

It’s time to stop second-guessing and start standing out!
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