Crafting a brand that feels raw yet refined, with a rebellious edge.
Drench Detailing, a premium car detailing service, wanted a brand identity that felt high-end yet distinct from the typical aesthetic of luxury car care. The challenge was to create a look that was bold, edgy, and visually striking while still maintaining a premium feel, something that would resonate with car enthusiasts who appreciate craftsmanship and attention to detail.
Objective:
-Develop a brand identity that feels raw yet defined, one that breaks away from the expected!
-Embraces a high-contrast, almost rebellious aesthetic.
-Craft an approach that positions Drench Detailing as not just another luxury car care service, but a brand with attitude, expertise, and an unmistakable presence.
