The Case:
BNG Portal needed a brand identity that reflected its role as an official biodiversity compliance platform. The design had to feel professional, minimal, and trustworthy while also staying connected to nature. It needed to appeal to governing bodies and ecological professionals, balancing functionality with an organic, approachable aesthetic.
The Solution:
I developed a clean and structured visual identity using deep, natural greens paired with modern typography (Manorope) to create a seamless blend of professionalism and environmental consciousness. The logo, inspired by organic symmetry, reinforces the idea of structured biodiversity. Supporting brand elements, such as photography and UI applications, were crafted to ensure clarity, ease of use, and credibility.